Vol 31, 2023

December, 2023

Regular Articles

Cover Page Vol 31
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The Jakarta Male Gaze: Masculinity and Skincare Preferences Unveiled
Roozbeh Babolian Hendijani, Miranda Tanjung
Management Department, BINUS Business School Master Program, Bina Nusantara University, Indonesia

DOI : https://doi.org/10.60016/majcafe.v31.01
Page 1-32   | Download PDF   |   ABSTRACT PREVIEW


The prevalence of males using skincare products continues to rise, while the potential market of male skincare consumers has been overlooked. Only some studies have focused on males’ purchase and usage of skincare products, which still needs to be researched, particularly in developing countries such as Indonesia. This study explores the factors influencing males in using skincare products supported by the Theory of planned behavior. Questionnaires were distributed to 200 male skincare users in the Greater Jakarta area. The survey results were analyzed using the PLS-SEM method. This study found that self-image and social expectation influence intention, leading to skincare product use. This study also revealed that attention to skin health has an insignificant impact on the intention and usage of skincare products. The study’s findings provide insights to the marketers of male skincare products in identifying which factors are connected to male customers and create or increase the demand for male skincare products. This study’s findings also assist skincare product marketers and manufacturers in Indonesia or globally in devising a comprehensive product and marketing strategy focusing on male consumers. 

Indonesia, Male, Metrosexual, Skincare, Theory of planned behavior

Online Reviews and Purchase Decision: Perspectives of Malaysian versus Chinese Consumers
Azwardi Md Isa1, Noor Azura Azman1, Md Daud Ismail2
1International Business Department, School of International Studies, Kedah, Malaysia
2Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
DOI : https://doi.org/10.60016/majcafe.v31.02
Page 33-60   | Download PDF   |   ABSTRACT PREVIEW


Purchasing in online platforms has become a significant trend among consumers in today’s globalized market, thus receiving considerable attention from scholars and practitioners alike. Notwithstanding the growth of research, less comparative empirical studies have been devoted to this field. Centralizing the issue of online reviews in online platforms, this study focuses on consumers in two countries, Malaysia and China. This study examines how consumers in these countries assess online reviews from three aspects namely; balance reviews, expert reviews, and strong tie reviews before arriving at a purchase decision. A total of 346 questionnaires were distributed via online survey. Finally, 176 responses from Malaysia and 170 responses from China were returned. Data were statistically analyzed through exploratory factor analysis, to be exact Pearson correlation and regression analysis. This was followed by the confirmatory factor analysis using SEM- PLS. The findings show that there were differences between Malaysia’s and China’s consumers in employing online reviews before making purchase decisions. Based on the findings, discussion and implications of the study as well as limitations and suggestions for future directions are also discussed at the end of this paper. 

online reviews, purchase decision, comparative, Malaysia, China

Protection Against Over-Indebtedness: Appraising Suitability and Affordability Assessment in Malaysia and South Africa
Ibtisam @ Ilyana Ilias1, Rusni Hassan2, Elistina Abu Bakar3, Salina Kassim2
1Faculty of Law, Universiti Teknologi MARA, Malaysia
2Institute of Islamic Banking and Finance, International Islamic University Malaysia, Malaysia

3Faculty of Human Ecology, Universiti Putra Malaysia, Malaysia
DOI : https://doi.org/10.60016/majcafe.v31.03
Page 61-93   | Download PDF   |   ABSTRACT PREVIEW


This study analyses mandatory suitability and affordability assessment embodied in the Guidelines on Responsible Financing issued by the Central Bank of Malaysia, focusing on conventional banks, Islamic banks and prescribed development financial institutions. It employed a doctrinal legal research methodology whereby relevant primary and secondary sources of law were meticulously analysed. This study also employed comparative legal research methodology whereby the approach adopted in South Africa was scrutinised and compared against the practice in Malaysia. This study found that the Guidelines on Responsible Financing play an essential role in ensuring responsible lending among the banks, Islamic banks, and prescribed development financial institutions in Malaysia. Based on the analysis conducted, several recommendations were proposed to bolster the existing regulatory approach in imposing suitability and affordability assessment. The outcome of this study is imperative in reducing the situation of over-indebtedness among Malaysians and reinforcing the responsible lending regime in Malaysia. 

Responsible lending, suitability and affordability assessment, consumer protection, consumer credit

Estimated Prevalence of Compulsive Buying in Malaysia: A Socio-Demographic Analysis
Najeeb Ullah Shah1, Nik Mohd Hazrul Nik Hashim1, Nor Asiah Omar2
1Graduate School of Business, Universiti Kebangsaan Malaysia

2Faculty of Economics and Management, Universiti Kebangsaan Malaysia
DOI : https://doi.org/10.60016/majcafe.v31.04
Page 94-124   | Download PDF   |   ABSTRACT PREVIEW


Compulsive buying is an important field of study in consumer research. The present study is one of the first to use socio-demographic data to examine the dynamics of compulsive buying behavior in Malaysia. For this research, a representative sample of 624 Malaysian consumers was identified using the street intercepts method. This study established a cut-off point to separate compulsive Malaysian consumers from those who are not. The findings reveal that 10.5% of Malaysians engage in compulsive buying behaviors. This study also developed a Consumer Buying Continuum, which suggests that 184 (29.5%) of the respondents were categorized as non-compulsive buyers, 232 (37.2%) individuals were classified as recreational buyers, 142 (22.8%) of the sample population were categorized as borderline compulsive buyers and 66 (10.5%) individuals were categorized as compulsive buyers. Surprisingly, the results indicate that demographic parameters such as gender, age, and income differentiate compulsive buyers from those who are not, with females and younger individuals exhibiting this behavior more than others. Implications and future research directions are discussed. 

consumer behavior, compulsive buying, addictive buyers, Malaysian consumers

A Network-Multi-Criteria Decision Analysis with Super Decision for Vendor Selection in the Automotive Component Industry
Edi Susanto1, Giardhany1, Norfaridatul Akmaliah Othman2, Mugi Praseptiawan3, Arif Imran1, Yana Hendriana4
1Faculty of Industrial Technology, Institut Teknologi Nasional Bandung, Indonesia
2Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Malaysia
3Teknik Informatika, Institut Teknologi Sumatera, Lampung, Indonesia

4Faculty of Information Technology, Universitas Nahdlatul Ulama Yogyakarta, Indonesia
DOI : https://doi.org/10.60016/majcafe.v31.05
Page 125-154   | Download PDF   |   ABSTRACT PREVIEW


The automotive component companies needed to improve their quality to meet global standards continuously. A key success factor in achieving this process is enhancing the system’s purchasing activities of vendor selection. SA Indonesia is a company that carries out business in automotive components for vendors chosen by weighting and assessing multi-criteria decision-making (MCDM). However, the company faces the lack of ability to consider interconnections between criteria that the firm values and other factors, such as price, delivery, flexibility, quality, and services. It is also important for companies to possess adequate vendor capability for sustainability and safety-health management, enabling them to determine the selection criteria. These attributes are rare in preliminary studies; therefore, companies needed utilize proper criteria to get the best vendors. Furthermore, this research integrates the AHP-ANP method to tackle the problem of selecting a vendor, using the ANP method assisted by a super decision (SD) software application. The results showed that the highest vendor selection criterion is price, while the lowest is safety. In addition, based on the analysis conducted on five vendor alternatives assessed using the ANP method, the highest vendor rank is JFESS Indonesia. Future studies can be developed by including information technology (IT) security in the selection of vendor attributes, bearing in mind the challenges ahead with the progress of developing a procurement integration system in a procurement management system, based on enterprise resource planning (ERP), in supporting digitalization in the manufacturing 4.0 era. But with an overall secure enterprise data security design. 

multi-criteria, automotive vendor selection, super-decision, AHP- ANP, IT security

The Determinants of Eating Attitudes among Adult Individuals
Siti Hajar Samsu1, Nelson Lajuni2*, Sharon Tan@Rebecca3, Jati Kasuma Ali4, Hylmee Matahir5, Audrey Liwan6
1,2Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia
2,4Sustainability Cooperative Business Group (RIG), Universiti Teknologi MARA, Malaysia
3Department of Accountancy and Business / Tunku Abdul Rahman University of Management and Technology,Sabah, Malaysia

4Faculty of Business and Management, Universiti Teknologi MARA, Sarawak, Malaysia
5Faculty of Business and Management, Universiti Teknologi MARA, Sabah, Malaysia
6Faculty of Economics and Business, Universiti Malaysia Sarawak, Malaysia

DOI : https://doi.org/10.60016/majcafe.v31.06
Page 155-174   | Download PDF   |   ABSTRACT PREVIEW


Obesity costs the public health system money. The WHO estimates that Non- Communicable Diseases kill 73 per cent of Malaysians (NCD) yearly. High blood pressure, high cholesterol, low fruit and vegetable intake, obesity, inactivity, and cigarette use are the most significant NCD risk factors. Unhealthy diets and sedentary lifestyles cause most NCDs, which can be prevented. Thus, this study examines the determinants of adult eating attitudes in selected Sabah and Sarawak cities. This study was carried out empirically through a structured questionnaire using a purposive sampling method. A total of 148 respondents were involved in a survey questionnaire, and the collected data was then analysed using SmartPLS 4.0 software. This study has implications for multiple stakeholders, including consumers, restaurant operators, hospitality managers, brand managers, the government, and society. The study’s findings show that life activities, well- being, and life satisfaction influence the eating attitudes of adult individuals. The results should drive the government’s policies on responsible food service advertising and promoting a healthy lifestyle to combat obesity in Malaysia, notably in Sabah and Sarawak. At the same time, a proper public health care system ensures the community’s long-term well-being. 

eating attitude, life activities, life quality, life satisfaction, obesity, well-being

Compulsive Online Shopping, Spending Habits, And Locus of Control on Financial Vulnerability Among Malaysians
Nuradli Ridzwan Shah Mohd Dali1, Wan Rasyidah Wan Nawang1*, Hanifah Abdul Hamid2, Umi Hamidaton Mohd Soffian Lee1, Wan Nur Fazni Wan Mohamad Nazarie1
1Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Malaysia
2Faculty of Science and Technology, Universiti Sains Islam Malaysia, Malaysia
DOI : https://doi.org/10.60016/majcafe.v31.07
Page 175-209   | Download PDF   |   ABSTRACT PREVIEW


At a time when the world economy is uncertain, people need to be financially prepared to ensure stability. However, many people are prone to financial vulnerability because of their attitude and behaviour, apart from their environment. Some people have excessive online shopping lifestyles, poor spending habits, and a lack of self-control, leading them into a major debt trap and other financial obstacles that increase their financial vulnerability. This study aims to examine the impact of the abovementioned factors on the financial vulnerability of Malaysians. The online survey targeted Malaysian consumers and received 2241 responses. The data were analysed by Partial Least Square-Structural Equation Modelling (PLS-SEM) using Smart PLS software. The results show that compulsive online shopping behaviour has a negative impact on financial vulnerability, while spending behaviour and locus of control have a positive effect. The findings of this study hold significance for both academics and practitioners alike. Theoretically, this study adds to the limited knowledge base in financial health and promotes a better understanding of the behavioural and psychological factors that influence individuals’ financial vulnerability. Practically, this study highlights the importance of collaboration between the government and relevant agencies in developing comprehensive strategies to improve the financial stability and well-being of Malaysians to achieve the country’s goal of becoming a high- income country with a high standard of living. 

compulsive online shopping behaviour, consumer spending behaviour, consumer financial vulnerability, locus of control

The Prediction Model of Human Household Behavior of the Refuse Management System with Artificial Neural Network
Rohana Sham1, Nor Aziyatul Izni2*, Nor Asiah Mahmood3, Nur Ilyana Ismarau Tajuddin4
1School of Business, Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia
2Centre of Foundation Studies, Universiti Teknologi MARA, Cawangan Selangor, Kampus Dengkil, 43800 Dengkil, Selangor, Malaysia

3College of Business Administration, Prince Sultan University, 66833 Riyadh, Saudi Arabia
4Pusat Tamhidi, Universiti Sains Islam Malaysia, 71800 Nilai, Negeri Sembilan, Malaysia
DOI : https://doi.org/10.60016/majcafe.v31.08
Page 210-231   | Download PDF   |   ABSTRACT PREVIEW


Efficient management of household trash is essential to maintaining a sustainable society and a good environment. Low community engagement in environmental cleanup has led to dozens of unused refuse management apps. Today’s refuse management system lacks a secure identification protocol for identifying users, especially those who have signed up for the app. Predicting and understanding human household behavior is needed, and it remains a complex challenge. Therefore, this study aims to predict human household behavior in the refuse management system using artificial neural networks (ANN). The work involved in developing the prediction model included data collection, data pre-processing, neural network model development, and performance validation. There are 505 participants, urban residents in Kuala Lumpur obtained for this study. ANN with one hidden layer is developed in MATLAB. The results show that the accuracy of the developed model is 83%. It indicates that ANN performed well in predicting household behavior in the refuse management system. 

artificial neural networks, refuse management system, household behavior, blockchain, prediction

Marketing Service Delivery with Performance-Based in Educational Institutions: An Examination of Academic and Social Integration Effects
Ganesh, R
Department of Marketing, Faculty of Business and Communications, INTI International University, Nilai, Malaysia

DOI : https://doi.org/10.60016/majcafe.v31.09
Page 232-256   | Download PDF   |   ABSTRACT PREVIEW


This article aims to investigate marketing service delivery through the determinants of academic and social integration as moderator for satisfaction leading to retention among Malaysian private higher education institutions students. With perceived performance and Tinto’s interactionist theory, a survey was administered with a seven-point Likert-type scale to 309 respondents with stratified random sampling. The finding of this study significantly extends and strengthens the theoretical discourse on the perceived performance view concerning students’ satisfaction and highlights the application of academic and social integration as a critical domain with Tinto’s interactionist theory for student retention. 

performance-based; service delivery marketing; academic and social integration; satisfaction; retention

The Moderating Role of Tribal Leader Endorsement in Influencing the Attitude and GEN-Z Indigenous Intention to Accept New Idea: A Case Study of Coronavirus Vaccination
Zarina Denan, Nor Azairiah Fatimah Othman, Zarina Abdul Munir, Dilla Syadia Ab Latiff, Norol Hamiza Zamzuri
Faculty of Business and Management Universiti Teknologi MARA, Malaysia

DOI : https://doi.org/10.60016/majcafe.v31.10
Page 257-273   | Download PDF   |   ABSTRACT PREVIEW


Coronavirus disease (COVID-19) is caused by a corona virus infection. Anyone from anywhere in the world can be harmed by COVID-19, with the majority displaying mild to severe respiratory symptoms and others developing critical illness and dying. According to the Health Ministry, as of August 31, 2022, there had been 4,744,543 domestic and 38,081 imported Covid-19 cases, with 36,216 fatalities recorded in Malaysia. Coronavirus, like any other human, is dangerous to indigenous peoples. However, getting them vaccinated right away is much more difficult. Using data from a survey of 109 tribe members from Generation Z of indigenous communities born between 1997 and 2012 in Malaysia, this article attempted to investigate the moderating effect of tribal leader endorsement on the link between attitude and intention to accept vaccination. The study discovered that tribal leader endorsement significantly increased the strength of the correlations between attitude toward vaccination and intention to adopt vaccination, indicating that tribe members with a favorable attitude toward vaccination are more likely to accept vaccination when they believe in the tribal leader’s positive support for vaccination than when they do not. This study provides early insight into tribal chiefs’ influence on tribe members, which may be useful in carrying out the National COVID-19 Immunization Program and advancing vaccine acceptance among indigenous peoples, which would otherwise be difficult. This study also suggests that tribal leaders and Generation Z could play a role in accelerating government initiatives such as healthcare, education, and employment for the indigenous community through digital literacy. 

Generation Z, Indigenous, Tribal leader endorsement, Vaccination adoption

Understanding The Presence of the Gig Economy in Malaysia
Nurul Hidayah Ahamad Nawawi12*, Rosiati Ramli1, Norlin Khalid1, Siti Fatimah Abdul Rashid1
1Faculty of Economics and Management, Universiti Kebangsaan Malaysia
2Faculty of Accountancy, Universiti Teknologi MARA, Melaka Branch
DOI : https://doi.org/10.60016/majcafe.v31.11
Page 274-293   | Download PDF   |   ABSTRACT PREVIEW


In Malaysia, there needs to be more explanation of the gig economy activities found in the literature. It is challenging to comprehend the size and growth of the gig economy in Malaysia due to the difficulty of obtaining accurate measures of revenue generated by digital platforms. This paper aims to address the knowledge gap by employing descriptive analysis of administrative data from the relevant agencies tasked with fostering the digital economy in Malaysia. The findings revealed that between 2016 and 2021, there was a substantial increase in the number of gig workers and digital platforms that provide gig workers with a stable source of income and an additional source of revenue for the Malaysian economy. Physical gig activities dominated the gig economy market compared to digital gig activities. In addition, the COVID-19 pandemic has led to an increase in the number of local digital platforms as a result of the increase in the demand for online services. The government must prioritise the regulation of the gig economy in order to protect gig workers and ensure equitable distribution of the wealth generated by the gig economy. 

digital platforms, gig economy, gig workers, growth

Understanding Parent Behavioural Intention in Childcare Service: The Effect of Perceived Trust and Emotional Satisfaction
Nik Syuhailah Nik Hussin1, Zuraimi Abdul Aziz1, Nurul Ashykin Abd Aziz2, Nur A’mirah Mohd Yaziz1, Nor Hafiza Othman1, Hasif Rafidee Hasbollah3, Md Zaki Muhamad Hasan1
1Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia
2Faculty of Industrial Management, Universiti Malaysia Pahang Al-Sultan Abdullah
3Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia
DOI : https://doi.org/10.60016/majcafe.v31.12
Page 294-323   | Download PDF   |   ABSTRACT PREVIEW


Early childhood education and care services for children under four have become an essential societal concern in recent decades. Childcare services that are both affordable and of high quality may help to reconcile work and family life, promoting labour market participation and gender equality. Notably, there have been instances where childcare centres have failed to meet the government’s minimum service requirements. As a result, the objective of this study is to determine the impact of perceived trust and emotional satisfaction on parent behavioural intentions in childcare services. The research framework on perceived trust and emotional satisfaction in childcare services was established utilising the Stimulus Organism Response (SOR) theory and Expectancy Confirmation Theory (ECT). This study selected a purposive sampling technique through the distribution of questionnaires to childcare providers. The study managed to collect responses from 364 respondents which were analysed using the Partial Least Square (PLS) Structural Equation Modelling approach. The result showed that perceived trust and emotional satisfaction were supported with behavioural intention. Apart from that, the mediation role of emotional satisfaction significantly impacted perceived trust and intention. Finally, the study concluded with the implication of the study theoretically and practically. 

behavioural intention, childcare service, emotional satisfaction, perceived trust, stimulus organism response

Buy or Die: An Investigation of Consumers’ Intention to Engage in Unusual Purchasing Behavior Through the Lens of Stimulus-Organism-Response Approach
Ismail Alam1, Dewan Mehrab Ashrafi2, Mohammad Rokibul Kabir1
1Department of Business Administration, School of Business Administration, East Delta University, Bangladesh
2Department of Business Administration, East West University, Dhaka, Bangladesh
DOI : https://doi.org/10.60016/majcafe.v31.13
Page 234-363   | Download PDF   |   ABSTRACT PREVIEW


The existing dearth of knowledge concerning consumers’ tendency to engage in unusual purchasing behavior has sparked a scholarly appeal for comprehensive research in this area. This study investigated consumers’ intention to engage in unusual purchasing when people received information on the global supply chain disruption from multiple online information sources and explored how consumers behave in such unique situations. This study employed the stimulus-organism-response approach and tested the impact of exposure to online information sources on voluntary self-isolation and unusual purchase behavior. Data were collected from 292 bank employees through an online survey using Google Forms. Partial least squares structural equation modeling was performed to assess the data using SMART PLS 3.3.4. Research findings indicated that the intention to self-isolate was linked with the intention to engage in unusual purchasing. Results also showed that exposure to online information sources leads to perceived severity and information overload. Findings also indicated that perceived severity had a significant impact on the respondent’s intention to engage in unusual purchasing. This study leads to the development of a comprehensive understanding of the underlying reasons behind consumers’ unusual purchasing behavior in the consumer and retail markets during the COVID- 19 pandemic. 

Stimulus-organism-response, consumer behavior, information overload, cyberchondria

Extended Theory of Planned Behavior and Environmentally Responsible Behavior in the Context of Beach Tourism
Candra Premananto Gancar1, Rakotoarisoa Maminirina Fenitra2,6*, Kurniawati Masmira3, Rakotoarisoa Maminiaina Heritiana Sedera4, Ansar Abbas5
1,2,3 Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia
4ISCAM Business School, Antananarivo, Madagascar
5MYU Business School, Muslim-Youth University, Islamabad, Pakistan

6ASTA Research Center, Antananarivo, Madagascar
DOI : https://doi.org/10.60016/majcafe.v31.14
Page 364-392   | Download PDF   |   ABSTRACT PREVIEW


This research aims to explain the intended environmentally responsible behavior of Beach visitors. Beach tourism is one of the most vulnerable areas, and yet sensitive to the consequences of littering caused by the growing population of beach visitors. This work aims to determine the factors significantly influencing intended environmentally responsible behavior, particularly Beach litter prevention. An extended theory of planned behavior is used to explain this phenomenon by incorporating biospheric value and positive affect. Convenience sampling techniques were used to collect the data, and a survey was conducted in the Gunung Kidul area, Yogyakarta Special Region, Indonesia. The survey questionnaires were distributed in the three research sites: Krakal, Baron, and Sunda Beaches. The sample of this research consisted of 317 Beach visitors. The results were obtained from Structural Equation Modeling (SEM) following a two-step analysis to ensure and evaluate the accuracy and quality of the measurements and the model. The result demonstrates a positive association between biospheric value and positive affect and attitude toward behavior. Besides, attitude toward behavior and perceived behavioral control predict beach litter prevention intention, whereas subjective norms were insignificant. This study integrated biospheric value and positive affect to advance the theory of planned behavior. This work provides additional knowledge to the literature, particularly in the context of Beach tourism. The results highlighted the importance of biospheric value and positive affect, which can be leveraged when considering solutions to the littering problem. Both practical implications and future research agenda are also discussed in this study. In addition, this work addressed the limitation and future direction of this research, which suggest adopting this model in different contexts. 

beach tourism, environmentally responsible behavior, Indonesia, litter prevention

Living Style and Cost of Living: A Cross-Section Analysis of B40 Households in Malaysia
Nor Asmat Ismail1, Lynda Daud1, Saidatulakmal Mohd1, Narimah Samat2, Abdul Rahim Ridzuan3
1 School of Social Sciences, Universiti Sains Malaysia, 11800 USM, Pulau Pinang, Malaysia
2 School of Humanities, Universiti Sains Malaysia, 11800 USM, Pulau Pinang, Malaysia
3 Faculty of Business and Management, Universiti Teknologi MARA,
Alor Gajah, Melaka, Malaysia
DOI : https://doi.org/10.60016/majcafe.v31.15
Page 393-427   | Download PDF   |   ABSTRACT PREVIEW


The cost of living has become an economic problem for everyone. Studies on the cost of living often connect income and inflation as the cost of living factors. This study aims to look from a different perspective by analysing the influence of lifestyle on the household cost of living in Malaysia. Lifestyle changes are one effect that arises from changes in household income and living standards. Households’ arrangement of upgrading basic needs by consuming more expensive and better-quality goods is defined as lifestyle and it is determined using household income elasticities. This study uses the Malaysian Household Expenditure Survey (HES) 2016 data. Engel’s Curve theory is applied to explain the relationship of household expenditure across income groups. Using the OLS regression model, income and expenditure elasticities are estimated. This study discovered that households had an increased rate of expenditure on basic needs more than income increases and we conclude that lifestyle affects the cost of living. Transportation expenditures represent the most significant lifestyle change influencing the cost of living among B40 households. Based on the findings, the researchers suggest that the government encourage a sustainable lifestyle based on specific expenditure groups to control household living costs. 

cost of living, living style, household income, income elasticity, household expenditure

Ecological Intelligence and E-waste Recycling Behavioural Intentions: A Gendered Perspective
J.S. Keshminder1,2,3,4, Sharifah Muhairah Shahabudin2, S.C. Chuah1, VGR Chandran2
1Department of Economics and Financial Studies, Faculty of Business and Management, Universiti Teknologi MARA Cawangan Selangor, Malaysia
2Department of Development Studies, Faculty of Business and Economics, University Malaya, Malaysia
3Department of Business Administration, World University of Bangladesh, Dhaka 1205, Bangladesh
4Faculty of Economics, Universitas Negeri Semarang, Semarang 50229, Indonesia
DOI : https://doi.org/10.60016/majcafe.v31.16
Page 428-459   | Download PDF   |   ABSTRACT PREVIEW


Responsibilities related to e-waste recycling in households vary widely depending on cultural norms, family dynamics, and individual preferences. The involvement of women in these roles is an essential part of promoting responsible e-waste management practices at the grassroots level. This research investigates the antecedents of women’s e-waste recycling behaviour intentions, which includes ecological intelligence, awareness and knowledge of the environment, convenience and cost of recycling, and norms and publicity. For this purpose, data were collected using a survey questionnaire from 420 women residing in the Klang Valley region in Malaysia. Extending the Theory of Planned Behaviour by including ecological intelligence, partial least squares structural equation modelling (PLS-SEM) was used to analyse the factors affecting women’s e-waste recycling behavioural intentions. The results showed that the primary factors were environmental awareness, attitude towards recycling, convenience, ecological intelligence, and norms & publicity. Policies that enhance women’s environmental knowledge and emphasise convenience in the entire e-waste management system encourage greater women’s participation in e-waste recycling. Women-centric environmental policies potentially get the women to influence others to engage in recycling e-waste actively. 

sustainable practices, recycling, e-waste, ecological intelligence, gender, theory of planned behaviour

Smartphones Purchase Intention: Testing the Moderating Effect of Brand Image among Youths
Ek-Tee Ngian1,2*, Melvin Sin-Yon Tie1, Chong-Yang Sim1,2, Gwendolyn Huei-Ming Chiu2,3, Chee-Hua Chin1,2, Yue-Xin Lau1
1School of Business and Management,
2Centre on Technological Readiness and Innovation in Business Technopreneurship (CONTRIBUTE),
3Centre of University Courses and Innovative Learning (UCIL), University of Technology Sarawak,
No 1, Jalan Universiti, 96000 Sibu, Sarawak, Malaysia.

DOI : https://doi.org/10.60016/majcafe.v31.17
Page 460-481   | Download PDF   |   ABSTRACT PREVIEW


Brand image is crucial for smartphone manufacturers to differentiate their products and influence consumers’ purchase intentions, as it affects product differentiation and brand competitiveness through consumers’ perceived brand value. This research endeavours to investigate the impact of price value, product features, and social influence on smartphone purchase intentions with the moderator of brand image. The research collected 209 usable questionnaires from youths residing in Sarawak. The Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was used to analyse data. Results indicate that price value and product features positively influence smartphone purchase intention, while social influence does not affect the latter. Also, the result reveals that brand image is not the key factor for youths in Sarawak while purchasing smartphones. Practically, this study provides some new significant insights to smartphone manufacturers to be less reliant on boosting brand image to the youths in Sarawak, Malaysia. 

brand image; price value; product features; purchase intention; social influence; smartphone; youth

A Review of Islamic Banks Financing in Malaysia
Mohd Ariff Mohd Daud1, Mohd Edil Abd Sukor2, Muhammad Adli Musa3, Amni Suhailah Abarahan4, Wan Noor Hazlina Wan Jusoh1
1Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Terengganu, Malaysia
2Faculty of Business and Economics, Universiti Malaya, Malaysia

3Kuliyyah of Islamic Reveal Knowledge, International Islamic University Malaysia
4Faculty of Islamic Economics and Finance, Universiti Islam Sultan Sharif Ali, Brunei
DOI : https://doi.org/10.60016/majcafe.v31.18
Page 482-501   | Download PDF   |   ABSTRACT PREVIEW


This study aims to investigate the financing behavior of Islamic banks in Malaysia by examining the concepts, types, purposes, and sectors of financing that Islamic banks provide. How Islamic banks behave, whether they are full-fledged Islamic banks or subsidiaries, is also examined. In addition, this study also explores the ethicality of providing non-productive financing. This study utilizes data from Bank Negara Malaysia, along with annual reports of individual Islamic banks in Malaysia. The findings indicate that the financing behavior of Islamic banks is nearly identical to those of their conventional counterparts, in which debt-based financing instruments are widely employed, and that the allocation of financing is predominantly for activities that can be deemed as non-productive. This study contributes to the discourse on financial ethics concerning the financing behavior of Islamic banks, which is currently quite limited. It is anticipated that this research would potentially initiate more discussions on the ethicality of Islamic banks and improve current practices. 

financial ethics, financing concept, financing purpose, financing type, islamic banks

The Lure of Digital Music Piracy: Modelling the Decision to Pirate or Not to Pirate Digital Music
Ee-Shiang Lim, Helen S.H. Lee
School of Social Sciences, Universiti Sains Malaysia, 11800 USM, Penang, Malaysia

DOI : https://doi.org/10.60016/majcafe.v31.19
Page 502-529   | Download PDF   |   ABSTRACT PREVIEW


Music is increasingly being consumed online. Unauthorised downloading and spreading of music have posed a significant threat to the digital music industry. This study investigates the factors that affect digital music piracy among end-users in a developing country where the intellectual property rights regimes differ from those in developed countries. Both the descriptive and econometric analyses were carried out using primary data collected in Penang, Malaysia. In terms of socio-demographic characteristics, age and ethnicity were found to be significant factors in influencing consumers’ engagement in digital music piracy. The results highlight that music piracy is prevalent across all age groups, with young people having a higher tendency to engage in illegal music activities. Likewise, social influences from family members and the media are also significant factors in explaining digital music piracy. Surprisingly, knowing intellectual property rights and awareness of the severity of punishment for piracy also appear to increase the likelihood of pirating digital music. The study concludes by discussing the policy implications of these findings. 

copyright, digital piracy, economic of crime, intellectual property rights, social learning

Purchase Behaviour Towards Proton and Perodua Cars in Malaysia: A Preliminary Study of the What and Why
Jee Teck Weng1, Michelle Kuek Shu Wun2, Rodney Lim Thiam Hock3, Jati Kasuma4, Ekambaram Palaneeswaran5, Ekaterina Panarina6
1,3Faculty of Business, Design, and Arts, Swinburne University of Technology, Sarawak Campus, Malaysia
2Graduate Researcher, School of Humanities & Social Sciences, La Trobe University, Australia
4Head of Sustainability Cooperative Business Group (RIG), Faculty of Business and Management, Universiti Teknologi Mara Sarawak

5School of Engineering, Centre for Sustainable Infrastructure and Digital Construction, Department of Civil and Construction Engineering, ATC738 Hawthorn campus, Australia
6Economics and Business School, Universidad Anáhuac Mexico

DOI : https://doi.org/10.60016/majcafe.v31.20
Page 530-553   | Download PDF   |   ABSTRACT PREVIEW


Over the last three decades, the Malaysian government has undertaken a number of steps to ensure the competitiveness of its automotive industry and to stay up with worldwide advances in this sector. This study investigates the factors influencing consumer purchase behavior towards locally manufactured vehicles, specifically on Malaysians who own national cars, namely Proton and Perodua. Based on a causal research design, this study employed descriptive statistics and Partial Least Squares-Structural Equation Modelling (PLS-SEM) method. Findings from a survey of 281 respondents from different states in Malaysia showed partial support for the effect of country-of-origin, price-quality association, and value consciousness on attitude towards products and behavioral behavior. The findings suggest that it is crucial for practitioners to understand the impact of country-of-origin, price-quality association, value consciousness, and attitude towards products on behavioral intention, in the context of Malaysian perceptions towards Proton and Perodua cars. Thus, the outcome of this study helps to expand current knowledge on consumers purchase towards Proton and Perodua cars, and contributively effect of country-of-origin effects, price-quality association, and value consciousness on attitude towards products and purchase intention towards Proton and Perodua cars. 

country-of-origin, price-quality association, value consciousness, attitude towards product, behavioral intention, Proton, Perodua

Consumption Patterns in Malaysia: Reassessing the Impact of COVID-19 Moratorium on M40 Households
Shahida Shahimi1*, Mohd Zaidi Md Zabri2, Latifa Bibi Musafar Hameed3, Zainab Nadhilah Al-Uzrah Mohd Abd Aziz4
1,4Research Center for Sustainable and Inclusive Development (SID), Faculty of Economics and Management, Universiti Kebangsaan Malaysia (UKM), 43600 UKM Bangi, Selangor, Malaysia.
2Department of Finance, Faculty of Business and Economics, Universiti Malaya (UM), 50603 Kuala Lumpur, Malaysia.
3International Research Center of Islamic Economics and Finance (IRCIEF), Universiti Islam Selangor (UIS), Bandar Seri Putra, 43000 Kajang, Selangor, Malaysia.
4Faculty of Economics and Management, Universiti Kebangsaan Malaysia (UKM), 43600 UKM Bangi, Selangor, Malaysia.

DOI : https://doi.org/10.60016/majcafe.v31.21
Page 554-576   | Download PDF   |   ABSTRACT PREVIEW


Although middle-income (M40) households are among the most significant contributors to Malaysian tax revenue, the group is non-eligible for most targeted assistance during the COVID-19. The study explores of the moratorium option chosen by the M40 households, examining whether it was utilized for savings or spending and the resulting changes in their expenditure. Specifically, the study aims to identify the purpose of opting for a moratorium among M40 households in the Klang Valley and determine the level of change in their spending. A stratified random sampling technique was used to administer an online survey comprising 384 respondents. The majority of M40 households used the loan moratorium payment for spending. The M40 significantly changed their spending pattern by increasing expenses on healthcare, food, housing, information and communication, and personal care. Summarily, the moratorium eased the financial burden of M40 households during the pandemic. 

loan moratorium, M40, middle-class spending behavior

Determinant of Purchase Intention Through Online on Halal Cosmetic
Roszi Naszariah Nasni Naseri1,2, Asnidar Hanim Yusuf3, Idris Oyewale Oyelakin4
1Faculty of Business and Management, Universiti Teknologi MARA, Melaka, Malaysia
2Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka
3Perdana University, Kuala Lumpur
4Universiti Teknologi Petronas, Perak
DOI : https://doi.org/10.60016/majcafe.v31.22
Page 577-609   | Download PDF   |   ABSTRACT PREVIEW


Globally, the rapid development of internet information technology has made e-commerce become one of the main channels for people to shop online. This factor has changed the business model from the traditional distribution model (offline) into a new form of a business model (online) platform. In the case of Malaysia, the growth of the middle class and Muslims who were born in the digital era has been the determining factor for online transactions. Due to this factor, the halal cosmetics industry has also witnessed a tremendous increase in consumer demands online. However, due to the absence of physical interaction in the online environment, consumers’ purchase intention online is declining because the majority of Muslim consumers do not trust the online platform that sells halal cosmetics. As such, the current research attempts to investigate Muslim customers’ purchase intention towards the purchase of halal cosmetics online. Consequently, a self-administered questionnaire was used to collect data for the study from 400 Muslim consumers in Malaysia’s central area. The data was examined using AMOS 22.0 SEM software and structural equation modeling. The study’s findings show that perceived ease of use, perceived usefulness, and attitude influence the propensity to purchase halal cosmetics online. The mediating effect of trust; and the moderating role of religiosity were also investigated. All eight hypotheses evaluated in this study were confirmed to be significant and influence the purchase intentions of Muslims to purchase halal cosmetics online. Also, the technology acceptance led to increased consumer purchase intention of halal cosmetics through online platforms. The implication of the study is expected to aid the creation of a TAM model, specifically for online halal cosmetics consumer behavior. This study is also beneficial for halal cosmetics practitioners to make better and more informed decisions on halal cosmetics products through online platforms. 

purchase intention, online, halal cosmetic, Malaysia, technology acceptance model (TAM)

Bawang Army in Malaysia: Reaction Toward Hate Speech – Is it a Cyber-Bully or Cyber-Aggression?
Nor Azimah Kamaruddin1,3, Lennora Putit2, Amily Fikry2
1Department of Postgraduate and Professional Studies, Faculty of Business and Management,
Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia

2Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management,
Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
3School of International Studies, Universiti Utara Malaysia, Sintok, Kedah, Malaysia

DOI : https://doi.org/10.60016/majcafe.v31.23
Page 610-636   | Download PDF   |   ABSTRACT PREVIEW


The Bawang army phenomenon is newly recognized, and no prior studies have explored it yet. Consequently, understanding this concept necessitates a qualitative research approach. Eight semi-structured interviews were conducted with pertinent stakeholders to probe various research questions. To achieve the first research objective, involving understanding Bawang army, the codes were organized into four categories; definitions, reasons, issues, and activities. The terminologies coined by Malaysian netizens, such as Bawang army and ‘mak kau hijau’, shape the identity of this phenomenon. The second research objective is to differentiate the Bawang army’s classifications, determining whether it falls under cyber-bullying or cyber- aggression. In-depth discussions were analyzed based on previous literature using the constant-comparative method. Several implications were observed. Firstly, industry practitioners need to exercise greater consideration when creating social media content. Secondly, future research should further investigate the distinct typologies of cyber-bullying and cyber-aggression autonomously. 

Bawang army, cyber-aggression, cyber-bully, hate speech, social media, integrated marketing communication

The Relationship of Socioeconomic and Household Food Security among Smallholder Glutinous Rice Famers in Langkawi, Malaysia
Nur Afifah Septiana Jayanti Eka Wardani1*, Askiah Jamaluddin1, Shamsul Azahari Zainal Badari1, Zumilah Zainalaludin1, Hanina Halimatusaadiah Hamsan2, Zaiton Binti Samdin3
1Department of Resource Management and Consumer Studies, Faculty of Human Ecology, University Putra Malaysia, 43400 Serdang, Malaysia
2Department of Social and Development Science, Faculty of Human Ecology, University Putra Malaysia, 43400 Serdang, Malaysia
3Department of Economics and Business Economics, UPM School Of Business And Economics, University Putra Malaysia, 43400 Serdang, Malaysia
DOI : https://doi.org/10.60016/majcafe.v31.24
Page 637-663   | Download PDF   |   ABSTRACT PREVIEW


Smallholder farmers are a group that is vulnerable to food insecurity due to the various challenges they face, such as low income, natural disasters, and relatively remote living areas. This study aims to explore the relationship between socioeconomic status and household food security among smallholder glutinous rice farmers in Langkawi, Malaysia. The research will employ a quantitative approach, using Household Insecurity Access Scale (HFIAS). Analyze the linkages, using correlation and multiple regression, between the respondent’s income, respondent’s education, the age of the household head, wife’s income, land size, and household food security. In this study, it was found that there were several groups such as food secure (64.9%), mildly f The prevalence of food insecurity (mildly, moderately, severely) among respondents was 30.5% or 3.5 out of 10 people. Food insecure (15.2%), moderate food insecure (12%), and severely food insecure (5.1%). The research results show that the respondent’s income (p=0.000**), the respondent’s education (p=0.008**), and the wife’s income (p=0.045*) are variables that have a relationship with household food insecurity. In conclusion, the result showed that the respondent’s income, the respondent’s education, and the wife’s income have relationship with food security. In its application the author recommends, the relationship between socioeconomic variables and household food security can be a guide for governments, non- profit organizations and related institutions to make policies. 

household food insecurity, socioeconomic, HFIAS, regression, multiple regression

The Mediating Effects of Mass Media and Perceived Knowledge in Shaping Consumer Trust in Organic Food Labels
Teddy Lian Kok Fei, Second Wong Kar Yi
Department of International Business, Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Malaysia

DOI : https://doi.org/10.60016/majcafe.v31.25
Page 664-694   | Download PDF   |   ABSTRACT PREVIEW


The lack of trust in organic food labels is one of the critical factors that has prevented the growth of the organic food industry in Malaysia. Therefore, this research examines factors contributing to trust in organic food labels. Based on previous findings, it identified four factors: revealed information, perceived knowledge, mass media and government on trust in organic food labels. These first two factors are from the Alphabet Theory, whereas the third and fourth variables are from the Agent-Network Theory and Alphabet Theory. This research developed a theoretical framework based on these four variables. Revealed information and government are exogenous variables, mass media and perceived knowledge are the mediators, and consumer trust in organic food labels is the endogenous variable. The study collected one hundred and fifty-nine questionnaires from Malaysian companies, with 155 used for data analysis using SPSS and PLS-SEM software. SPSS produced descriptive statistics, while the PLS-SEM measurement model confirms the validity and reliability of the framework. The structural model shows that all direct paths are significant. All except one of the mediated paths are significant, confirming the role of mass media and perceived knowledge as mediators. The mediated model with four variables, revealed information, perceived knowledge, mass media, and government, explained 65.4% of the variance in trust in organic food labels. However, apart from the direct effects of these four variables on consumer trust, the mass media had mediated effects on perceived knowledge and consumer trust, and perceived knowledge had mediated effects on government and consumer trust. The study implies that stakeholders, like government and mass media, must use information and knowledge to make organic farming successful in Malaysia. 

revealed information, perceived knowledge, mass media, government, organic food labels.

Unraveling Factors Driving Malaysia’s Civil Servants’ Intention to Seek Counseling Services: An Extended Theory of Planned Behavior Model
Chong Han Xi, Ahmad Hariza Hashim, Syuhaily Osman
Department of Resource Management and Consumer Studies, Universiti Putra Malaysia, Malaysia

DOI : https://doi.org/10.60016/majcafe.v31.26
Page 695-723   | Download PDF   |   ABSTRACT PREVIEW


This study examined the intention of seeking counseling services among Malaysian civil servants. This study proposed a research model that elucidates the relationship between awareness, attitude, subjective norms, perceived behavioral control, trust propensity, and intention. A survey was administered to 396 Malaysian civil servants, and the data obtained was analyzed using regression techniques. The result indicated that awareness, attitude, and perceived behavioral control significantly influence seeking counseling services. The results found the mediating role of attitude in the relationship between awareness and intention. Trust propensity did not yield a significant influence in the model. This research underscores the importance of understanding behavioral determinants in the context of counseling services and offers crucial insights for policymakers and practitioners aiming to promote mental well-being among civil servants. This study addresses a research gap by targeting Malaysian civil servants, a group often overlooked in mental health service research. By identifying key determinants influencing their intention to seek counseling, this work provides a foundation for relevant service interventions. 

awareness, counseling services, Malaysia, theory of planned behavior, trust propensity

Big Five Personality Traits on Migration Intention Among Terengganu Graduates
Noorhaslinda Kulub Abd. Rashid1,2, Anis Mat Dalam2*, Zuhda Husain2, Zaleha Mohamad2
1Institute of Tropical Biodiversity and Sustainable Development, (BIO-D TROPIKA), Universiti Malaysia Terengganu
2Faculty of Business, Economics, and Social Development (FBESD) Universiti Malaysia Terengganu
DOI : https://doi.org/10.60016/majcafe.v31.27
Page 724-756   | Download PDF   |   ABSTRACT PREVIEW


The migration of college graduates is commonly associated with economic, social, or environmental challenges. This phenomenon of graduate migration is prevalent in Malaysia, including Terengganu. According to a 2020 report from the Department of Statistics Malaysia, urban-urban migration rates in Malaysia are notably high, potentially contributing to a brain drain in Terengganu. This research investigates the relationship between the Big Five personality traits and the migration intentions of 436 Terengganu graduates using Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. The findings reveal that the dimensions of Conscientiousness, Emotional Stability, and Openness to New Experiences significantly influence migration intentions. The utilization of PLS-SEM enables a comprehensive exploration of the relationships among variables and delivers a robust data analysis. The implications of this study can prove valuable to various stakeholders, including graduates, the government, universities, and others, in devising strategies to enhance graduates’ living standards and personal traits. Nonetheless, certain limitations such as respondent distribution, sampling procedures, and financial constraints exist in this study. Future studies and policy implementation should consider these limitations carefully. 

migration intention, big five personality traits, Partial Least Squares Structural Equation Modeling (PLS-SEM)

Green Human Resource Management and Employee Pro-Environmental Behavior: Environmental Knowledge Best Mediate or Moderate the Relationship?
Hamidah Md Yusop1*, Ainul Azreen Adam1, Abdul Rahman Abdul Rahim1, Chandramalar Munusami2, Siti Aishah Hussin2
1Arshad Ayub Graduate Business School, Universiti Teknologi MARA,40450 Shah Alam, Selangor, Malaysia.
2School of Management and Marketing, Faculty of Business, Hospitality and Humanities, Nilai University, 71800 Nilai, Negeri Sembilan, Malaysia.

DOI : https://doi.org/10.60016/majcafe.v31.28
Page 757-787   | Download PDF   |   ABSTRACT PREVIEW


Malaysia is known as a laggard in adopting environmental and social elements in projecting economies towards greener growth pathways. Accordingly, Malaysia should address this issue by directing efforts towards low-carbon and inclusive green economies rather than simply growing the economy faster. The service sector is regarded as the largest GDP contributor to economic growth. However, it demonstrates the relatively slower pace of green practices and thinking in Malaysian financial institutions. This study aims to examine the role of seven green human resource management practices as independent variables and environmental knowledge in explaining the pro-environmental behavior of employees. PLS-SEM was utilized to ascertain the causal effect between the variables, and the results were based on a survey collected from employees (N=366) in six Malaysia Development Financial Institutions (DFIs). The findings indicate that four out of seven independent variables have a positive direct effect on employee pro- environmental behavior (R2 = 68.4 percent). On the other hand, the results suggest that environmental knowledge is not an important mediator or moderator in enhancing employee behavior within this study context. However, it is worth taking into consideration that this knowledge, if utilized properly through proper implementation of organizational green practices, will enhance employee pro-environmental behavior. In other words, the significant determinants should be improved, and the non-significant determinants should be looked closely upon and strategized properly to create the same positive impact on environmental behavior. This study has extended the research on employees in six Malaysian DFIs by examining the influence of the Ability-Motivation-Opportunity core constructs. These examinations resonate with the necessity to understand whether the constructs together with personal norms of the Norm Activation Model can explain employees’ environmental behavior. This study established an alternative philosophical framework for employees and organizations to adopt a transformative change strategy. 

pro-environmental behaviour; green human resource management; ability-motivation-opportunity theory; environmental knowledge

Factors Influencing Consumers’ Attitudes and Intentions Towards Online Shopping – A Survey of a Sample of Consumers in Algeria
Nassira Alit1, Driss Mazouzi2
1Faculty of Economic, Business and Management Sciences, University Abd El Hamid Mehri-Constantine 2, Algeria
2Faculty of Economics, Business and Management Sciences, University Mohamed El Bachir El Ibrahimi of Bordj Bou Arreridj, Algeria
DOI : https://doi.org/10.60016/majcafe.v31.29
Page 788-814   | Download PDF   |   ABSTRACT PREVIEW


Continuous technological development has changed consumers’ online purchasing behaviours. In developing countries, online retailers face challenges as they try to promote e-commerce and convince people to shop online. To achieve this, these merchants must strive to understand these behaviours and adapt to them. So, it is appropriate for us as researchers to study the factors that achieve this. This study aims to identify the factors affecting Algerian consumers’ intention to shop online while considering attitude as a mediating variable.We conducted a survey in Algeria with 293 individuals. We used the convenience sampling method. We analyzed the data using structural equation modelling. The study found that privacy, website design, and attitudes affect people’s intentions to shop online. This study showed the indirect effect of shopping convenience on online purchase intentions mediated by attitudes.The study also confirmed partial mediating roles of attitudes of consumers between (shopping convenience, perceived privacy, website design) and online purchase intention. The study found that the Time-saving factor does not affect attitudes or intentions to purchase online.The current study provides retailers and marketers insight into developing e-business strategies to increase online purchase intentions. Therefore, online retailers need to understand consumers’ intentions and attitudes toward online shopping, analyze the factors influencing them, and seek to change these factors to convince consumers and motivate them to buy. 

customer attitudes on online buying; online shopping intention; perceived privacy; shopping convenience; time-saving; web design

The Effects of E-WOM, Information Overload, Attitude Towards Online Purchase, and Consumer Psychological Condition on the Intention Towards Online Purchase of Laptop Product
Gancar Candra Premananto1, Thohir Basuki1, Sri Hartini1, Masmira Kurniawati1, Arlinah binti Abdul Rashid2
1Management Department, Economics & Business Faculty, Airlangga University
2Arshad Ayub Graduate Business School, Universiti Teknologi MARA

DOI : https://doi.org/10.60016/majcafe.v31.30
Page 815-833   | Download PDF   |   ABSTRACT PREVIEW


This study aims to determine the influence of E-WOM, information overload, attitudes towards online purchases, and the psychological condition of consumers on online purchase intention of laptop product. Data were collected by distributing online questionnaires involving 177 internet user respondents who had never purchased a laptop online. The location of this research is in Indonesia. The hypothesis was analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). In taking samples, this research used a purposive sampling technique and in measuring variables, this research used a Likert scale model. The results of data analysis show that E-WOM has no effect on Online Purchase Intentions and Attitudes towards Online Purchases. On the other hand, excess information and attitudes towards online purchases have a positive effect on online purchase intentions for laptop products. Apart from that, the results also show that E-WOM influences information overload. The implication of these findings is that factors such as more complete information and positive attitudes towards online purchases have an important role in influencing consumers’ decisions in planning to purchase laptop products online, which can help companies and marketers in developing more effective marketing strategies. 

E-WOM, information overload, attitude towards online purchase, consumer psychological condition, online purchase intention.