Vol. 17, 2014

The Difference Of E-Shopper Typology In Online Buying Satisfaction Among Students Of Universiti Putra Malaysia, Serdang
Syuhaily Osman, Then Sook Han, Universiti Putra Malaysia
Page 1-14    |      Download PDF   |

Analysis Of Green Purchase Behaviour Of Households Products : A Study Using Malaysian Sample And Evidence
Carol Teo Boon Chui, Wan Amalina Wan Man, Universiti Teknologi MARA
Page 15-28    |      Download PDF   |

Determinants Of Consumer Perception Of KR1M Product Quality
Maisarah Ahmad, Suhaila Abdul Kadir, Nurhasyimah Yusof, Universiti Kebangsaan Malaysia
Page 29-44    |      Download PDF   |

Issues In Japanese Food Products Package Labeling
Aznur Aisyah, Zainah Abdullah, Universiti Kebangsaan Malaysia
Mimiko Nezu, Universiti Teknologi MARA
Page 45-58   |      Download PDF   |

Energy Saving Behavioral Intention Among Malaysian Consumer In Kuala Lumpur
Ahmad Hariza Hashim, Sustainable Consumption Research Center (SCoRE), Universiti Putra Malaysia
Woon Chee Ying
Page 59-77    |      Download PDF   |

Online Ordering Service : A Financial Behavoiurs Of Malay Youths : The Socia-Demographic Psychological Profile Of Collegebound Gen Y In Klang ValleyCase Study at Pizza Store
Zuhairah Maarof, Sharifah Azizah Haron, Laily Paim, Universiti Putra Malaysia
Page 78-94    |      Download PDF   |

Development Of A Healthy Food And Nutrition Plan (Malaysia Healthy Food Plan Basket [MHFPB]) For Lower-Income Households In Peninsular Malaysia
Shamsul Azahari Zainal Badari, Universiti Putra Malaysia
Jayashree Arcot, The University of New South Wales

Page 95-117    |      Download PDF   |

Factors Influencing Consumers’ Satisfaction Of Indian Muslim (MAMAK) Restaurants In Malaysia
Nor Asiah Omar, Hasni Juhdi, Maisarah Ahmad, Universiti Kebangsaan Malaysia
Muhamad Azrin Nazri, Asia Pacific University of Technology and Innovation, Technology Park Malaysia

Page 118-140   |      Download PDF   |

The Consequences Of Food Insecurity Among Students Receiving Financial Assistance In Public Institutions Of Higher Education
Siti Marhana Abd Razak, Norhasmah Sulaiman, Husniyah Abd Rahim, Universiti Putra Malaysia
Page 141-161    |      Download PDF   |