Visualising Food Safety Influence on Consumers’ Purchase Intention Along the Supply Chain: A Bibliometric Analysis

Aishah Suhaimi, Akmal Aini Othman, Veera Pandiyan Kaliani Sundram
Faculty of Business and Management, Universiti Teknologi MARA


Food safety research related to consumers’ purchase intention is increasing, even though at its infancy stages. It brings the need to identify worldwide current research trends. Thus, this study performed a bibliometric analysis to depict the scientific research on food safety’s effect on customer purchase intention. The tools called VOSviewer and Scopus analyser were used in this study. From 2003 to 2021, there were 133 papers retrieved in connection to food safety for consumers. All studies were analysed by co-word and cocitation analysis to understand the issues and nature of consumers’ behaviour and food safety. Four interesting themes emerge from the current study which are the area of concept development, consumption pattern, purchasing decision, and the implementation of food safety along the supply chain.

Keywords: Bibliometric, Consumer, Food safety, Purchase intention, Supply chain