MAJCAFE

Muhammad Izwan Mohd Badrillah, Nor Hidayah Muhamad Yusuf, Nor Farizan Tarudin, Tengku Nurul Aishah Tengku Aziz
Faculty of Business and Management, Universiti Teknologi MARA

Rudzi Munap
Faculty of Business and Technology, UNITAR International University

---

Abstract

University entrepreneurial agenda is imperative to determine the student’s intention to be an entrepreneur. In this study, university entrepreneurial agenda refers to culture, leadership, and strategy of the university’s effort in influencing the student’s to be an entrepreneur. The intention is defined as the state of mind directing a person’s attention and action towards selfemployment as opposed to organizational employment intention. This study aims to examine the relationship between university entrepreneurial agenda with student’s intention to be an entrepreneur among students from various faculty’s in UITM Puncak Alam. A total of 250 questionnaires adapted from Veciena et. al. (2005) and Venesaar et. al. (2006) were modified, distributed, and received a 100 percent response rate. The result was analyzed by using descriptive statistics, correlation, and hierarchical regression analysis. The findings revealed that university entrepreneurial agenda has a significant positive relationship with student’s intention to be an entrepreneur (Culture: p<0.01, r=.455, Leadership: p<0.01, r=.259, Strategy: p<0.01, r=.249). However, a student’s commitment to culture (p=.373), leadership (p=.300), strategy (p=.660) does not moderate the relationship between university entrepreneurial agenda and student’s intention to be an entrepreneur. In conclusion, the recommendations and suggestions for future research were made on the findings of this study.

Keywords: University entrepreneurial agenda, Student’s commitment, Student’s intention