Examining E-Voting Intention in an Emerging Nation: Towards a Unified View

Norazah Mohd Suki, Norbayah Mohd Suki
Othman Yeop Abdullah Graduate School of Business, Universiti Utara

Norbayah Mohd Suki
School of Creative Industry Management and Performing Arts,
Universiti Utara Malaysia


The goal of this research is to examine consumers’ intention to use an e-voting system in an emerging nation by using the Unified Theory of Acceptance and Use of Technology (UTAUT) Model as the guiding principles. Data collected among 300 citizens in an emerging nation were analysed using Partial Least Square-Structural Equation Modelling (PLS-SEM) approach. The present research clearly pointed out that positive performance expectancy, effort expectancy, trust in the Internet, and low computer anxiety will increase consumers’ intention to use an evoting system. Nonetheless, the latter was not impacted by aspects of social influence. Among these constructs, a lower level of computer anxiety was found as the most vital predictor towards consumers’ intention to use an e-voting system in an emerging nation. The reason for this positive connection is that they have a minimal level of wariness that their vote could be lost when hitting the wrong key while casting votes. Further, there is zero expectance of unforeseen mistakes during counting of votes in the paperless voting with no daunting experience. Direction for future research is also elucidated.

Keywords: E-Voting, Performance expectancy, Effort expectancy, Social influence, Trust, Computer anxiety