Consumer Perception on Food Safety of Online Food Delivery Services in Malaysia
Norasmah Kasmani, Farah Ayuni Shafie
Centre of Environmental Health and Safety, Faculty of Health Sciences, Universiti Teknologi MARA
Siti Shahara Zulfakar
Environmental Health and Industrial Safety Program, Centre for Toxicology and Health Risk Studies, Faculty of Health Sciences, Universiti Kebangsaan Malaysia
This study determines the food safety knowledge and perception of Online Food Delivery (OFD) services’ consumers and its association with sociodemographic factors that influence the use of OFD services. The analysis was based on data collected through a cross-sectional survey in Sungai Buloh, Selangor, Malaysia, which described the OFD service consumer’s knowledge and perception of hygiene, time-temperature abuse, food contamination, and foodborne illnesses. The validated food safety questionnaire was developed and completed by 437 participants. The results showed that consumers have a good and adequate level of knowledge and perception of food safety of OFD services. Logistic regression analysis showed that a high level of education contributes to consumer perceptions of OFD services’ food safety. Most consumers have never experienced symptoms of food poisoning from ordering food online; therefore, they felt more confident with the food orders made and were willing to cooperate in providing feedback on the quality of food received and make complaints to the authorities in the event of symptoms of food poisoning through OFD services.
Keywords: Consumer, Knowledge, Perception, Food safety, Online food delivery services
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.