Agropreneurship Training Evaluation Model for Sustainable B 40 Rural Community in Malaysia

Mastura Jaafar, Sumathi Jayabalan, Suhaida Herni Suffarruddin
School of Housing, Building and Planning, Universiti Sains Malaysia,
Yayasan Kemajuan Sosial Malaysia
Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia



Entrepreneurial training is one of the key elements that address poverty among the B40 (i.e., the lower-income group) in Malaysia. However, the results of accomplishing the introduced training program have not been proven empirically. This study aims to examine the effectiveness of agropreneur training in sustainable agropreneurship involvement in Malaysia. The four-level Kirkpatrick model and the self-regulation theory have been adopted in this study. A total of 200 respondents participated in a survey a year after the implementation of the program. The respondents perceived that the training program has been a success. The results showed a strong relationship between certain measures of reaction and learning regarding the respondents’ behaviour. More importantly, training has led to significant behavioural changes, which contributed to people’s continuous involvement in agropreneurship. The results have also shown that effective entrepreneurship training has created a significant, positive impact on rural agropreneur sustainability among the participants.

Keywords:  training evaluation, entrepreneurship, sustainable
agropreneurship, and agropreneur community training program