A Rudimentary Study on The Intangible Resources’ Roles in Inducing Micro Multinationals En Route For Internationalization Success

Shamsul Baharin Saihani
Institute of Business Excellence, Faculty of Business and Management, Universiti Teknologi MARA


An embryonic number of micro multinationals successfully internationalizing their businesses captured numerous researchers and managers by surprise. Undeniably, these micro multinationals, a small, self-starting company that is born global and leveraging the technology of the Internet successfully internationalize creating a new evolution to the international business landscapes. The pre-tests and pilot study look into the preliminary roles of value creation and reputation and the moderating role of environmental dynamism in inducing the internationalization success of the micro multinationals from the online business owner’s start-ups or the managers’ perspectives. Using resource-based view (RBV) theory and international performance model i.e. export performance, a framework was deduced. The study draws on a study of exploratory nature using a quantitative method. Non-probability sampling using a convenience method was used. The sample for the pilot study was derived from 33 online business community members, but 3 were excluded due to limited experience and knowledge relevant to the study. This study used Partial Least Square-Structured Equation Modeling (PLS-SEM) analysis. The findings indicate that except for one item in the environmental dynamism construct, all other items in the construct of value creation, reputation, and environmental dynamism demonstrate internal consistency, indicator reliability, convergent validity, and discriminant validity. Therefore, the pilot test indicates that there is no issue of validity and reliability of the instrument.

Keywords: Value creation, Reputation, Environmental dynamism, Resource Based View (RBV), Export performance